As the war for talent rages on and companies seek top talent for critical positions, sourcing passive candidates using innovative and engaging methods is critical to attracting these highly coveted top-performers. The key to success here will be staying ahead of what the competition is doing and capturing the attention of these passive candidates long enough to communicate a concise and well crafted recruitment value proposition.*

Source: Strategic Recruiting Issues and Trends — Fire Away with Kevin, Lou, and John by Dr. John Sullivan Feb 14, 2011, 5:46 am ET