Currently the metrics demonstrate that the candidate experience is universally miserable. Mobile phones and social networks now makes it amazingly easy for unhappy candidates to almost instantly widely spread a message about their negative application and hiring experiences. As a result, recruiting managers will have no choice besides measuring and dramatically improving the candidate experience.*

Source: Strategic Recruiting Issues and Trends — Fire Away with Kevin, Lou, and John by Dr. John Sullivan Feb 14, 2011, 5:46 am ET